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For $36.95, I could buy a TerraPass that theoretically offsets 7,500 pounds of carbon dioxide emissions. (My share of the air travel I'm doing this year will add up to 4,700 pounds, according to the site's calculator -- and that's leaving out all the emissions of the trusty minivan.) Here's a link explaining how it supposedly works. Here's another, from another such site, Carbonfund. There are plenty of other offset services out there. Just google "carbon offsets" and you'll find a full array.
These services claim that their investment in the carbon-offsetting behaviors, whether reforestation or investing in clean energy sources or supporting energy-efficiency projects, are independently verified. That's probably increasingly likely to be true, but there is certainly room for unfulfilled promises here, profiting from the green guilt of people like me, who are willing to pay a few dollars here and there in the hopes of genuinely helping the environment. I plan to do my homework pretty carefully before I choose an offset service, but I think it's likely that I will choose one -- and I'll probably try to nudge my place of employment in that direction as well.
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Do you have thoughts on programs like these? Worthy? Or merely greenwashing? I welcome your comments.
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